Product design for vehicles, machines and the apps around them.

15 years shipping digital products for Porsche, Mercedes-Benz, ZEISS and DHL. Based in Stuttgart, working with teams in the US and Europe.

Stuttgart, Germany
Berlin time · overlap with US Eastern

Selected work

Case studies coming — walkthrough on request.

How I work

1 / 3

Research before pixels.

Ride-alongs, workshop interviews and telemetry before the first frame. The problem is usually not the one in the brief.

2 / 3

Systems, not screens.

One token-based design system feeding cluster, centre display and companion app, so three teams ship one product.

3 / 3

Ship with engineers.

Figma to code with shared tokens, reviewed on real hardware, iterated against safety and latency constraints.

About

I'm Alex Firsov, a product designer in Stuttgart. For the last 15 years I've designed interfaces where mistakes are expensive: in-vehicle HMI, industrial dashboards, e-commerce for engineering products. I work end to end — research, flows, UI, design systems — and I'm used to hardware constraints, safety reviews and legacy stacks.

Porsche
Mercedes-Benz
ZEISS
Leica
Ducati
Georg Fischer
Mann+Hummel
WGV
DHL
Huawei

Remote, async by defaultFour fixed hours of overlap with US Eastern. Written decisions, recorded walkthroughs.

Fixed-scope sprints or retainerTwo-week design sprints with a clickable prototype, or a monthly retainer. Contract via Deel or direct.

One project at a timeAutomotive, mobility and industrial software. I say no to work I can't do well.

Contact

Get in touch. No deck, no pitch — bring the problem.

Or write to hi@alexanderfirsov.com. I reply within a day.