About

I'm Alex Firsov, a product designer in Stuttgart. For the last 15 years I've designed interfaces where mistakes are expensive: in-vehicle HMI, industrial dashboards, e-commerce for engineering products. I work end to end — research, flows, UI, design systems — and I'm used to hardware constraints, safety reviews and legacy stacks.

Porsche
Mercedes-Benz
ZEISS
Leica
Ducati
Georg Fischer
Mann+Hummel
WGV
DHL
Huawei

Remote, async by defaultFour fixed hours of overlap with US Eastern. Written decisions, recorded walkthroughs.

Fixed-scope sprints or retainerTwo-week design sprints with a clickable prototype, or a monthly retainer. Contract via Deel or direct.

One project at a timeAutomotive, mobility and industrial software. I say no to work I can't do well.

Currently I split my time between a German automotive OEM and freelance product work for remote teams.

Areas

In-vehicle HMI and infotainment, companion apps for connected vehicles, industrial dashboards and operator consoles, B2B configurators, and the design systems that hold them together — from research and flows to UI shipped with engineers.

Contact

Get in touch. No deck, no pitch — bring the problem.

Or write to hi@alexanderfirsov.com. I reply within a day.